Role: Associate Art Director / Graphic Designer
Creative Director: Char Alfonzo
Associate Creative Director: Sam Liang
DP: Jake Moore

Supported the creative direction and execution of a global launch campaign for Lotus Dream Serum for Fresh Beauty, working closely with Creative and Associate Directors to develop a cohesive and elevated brand narrative. Collaborated on concepting and graphic design need of key campaign assets, including a video commercial and global digital toolkit for in-store and digitial platforms.

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